Ecommerce conversion rate is the measure of how many visitors to your site actually make a purchase. Finding out what’s preventing people from buying from you and taking action to remedy the situation is key to growing your business as fast as possible.
Are you getting enough visitors to your site? Do they find what they’re looking for easily? Are they confident that you’ll protect their personal data and will never spam them again? If not, read on…
Create a professional brand presence
If your customers don’t trust you, they won’t buy from you. So, the very first thing you need to do is to make your customers feel safe.
Start with your logo. If you have a logo at all, that’s a good start. But if you don’t, now is the time to hire a professional logo designer and get one designed. Make sure your logo design is consistent across all of your marketing materials and packaging.
Next, make sure your website design and branding is professional. If you’re using a website builder, you can hire a professional web designer to create a custom website design for you.
Make your site easy to use and navigate
Your website is your virtual storefront. If customers can’t find what they’re looking for, or if they can’t easily navigate your site, they’ll go somewhere else.
Put yourself in your customers’ shoes and think about what you’d want if you were shopping for a product.
Would you want to click around a bunch of confusing links before finding what you’re looking for? Or would you rather be directed to the exact product you’re looking for with one click? Your customers are using all kinds of devices to shop your site.
They’re clicking on your links from their phones, their tablets, or even their refrigerators. They should be able to navigate your site seamlessly no matter what device they’re using.
Take the time to make sure your navigation is easy to use and understand.
Show customers what they’ll get
Your customers are shopping with their eyes. They want to see what they’ll get when they buy your product. If you don’t show your customers what they’ll get, they won’t buy from you.
Take the time to create product shots that show the product from all sides, in all its glory. If your products have variations, make sure you have pictures for each variation.
f you have different sizes, show how large or small each item is. You don’t want to leave your customers in the dark about what they’ll get.
If you’re selling a physical product, take the time to find a manufacturer and fulfillment partner who can take your product idea and turn it into a reality.
That way, you can show your customers exactly what they’ll get when they buy from you.
Optimize your product pages
Your product pages are the place where customers can get the information they need to make a decision to buy.
This is the one place where you can’t afford to leave anything out. Make sure you have all of the relevant details and features listed on each of your product pages.
Include any reviews or testimonials you’ve received, along with the price and shipping information. If you’re not sure what you should be including on your product pages, there are some Ecommerce conversion rate optimization services who have created checklists to help you. You can check them out online and see what you should be including.
Make it easy for people to buy from you
The best way to increase your e-commerce conversion rate is to make it easy for people to buy from you. Don’t make your customers jump through hoops to get the information they need to make a decision to buy from you.
Make sure you have all the relevant contact information listed on your website so customers can reach you with any questions they have.
Make sure your website is secure and has a secure checkout process. If you collect any sensitive information, secure that data with encryption to protect it from hackers.
Tips to increase your e-commerce conversion rate
– Offer free shipping
– Having to pay shipping can be a real turnoff for many customers. If you can’t offer free shipping, make sure you’re not charging more than what you’d expect to pay at a bricks and mortar store.
– Create an incentive to buy
– Maybe you offer free shipping, or maybe you offer a discount. Whatever you do, create an incentive to buy.
– Create a sense of urgency
– Maybe you’re offering a limited time discount, or you’re giving a flash sale. Do whatever you can to create a sense of urgency.
– Show a variety of payment options
– Make sure you have a variety of payment options available. You don’t want to turn away customers because they don’t have a credit card or PayPal account.
– Test new copy
– You can’t just assume your current copy is working. Test new copy and see what works best for your customers.
– Go the extra mile
– Make sure your customers know you appreciate their business. Send them a thank you note, offer them a discount, or include a gift with their purchase.
Conclusion
The best way to boost your ecommerce conversion rate is to make it easy for people to buy from you. Don’t make your customers jump through hoops to get the information they need to make a decision to buy from you.
You can also increase your ecommerce conversion rate by showing a variety of payment options, testing new copy, and going the extra mile to make sure your customers know you appreciate their business.
