SMS messaging is able to reach a wide range of customers. However, every business has not yet been able to reach its full capability. No matter what, if you want to give it a try, there are a few ways to use SMS to connect with your customers.
When you send SMS messages involving text promotions, they need to be short and to the point. It is important to know your character limit so that messages do not get cut off. Your message needs to be structured so that a prospective customer expects so that they feel inclined to open the message, read it, and potentially make a purchase. Ensure that the message remains specific to your promotion and share a detail that will help reel them in or direct them to a website, so they are able to check out your offerings for themselves. If directing them to a website, ensure that the page is specific in nature and not just the homepage.
Another way to connect with customers is to be actionable in your messages so that the customers receive an immediate response after delivery.
Put yourself in your customers’ shoes and how they respond to text messages. Once a text is received, it will usually be opened and viewed quickly. Knowing this will help your customers to be actionable about them. Your customer will also be aware of how much time they have to make a purchase. If the action is to view a video, it is a good idea to let them know how much time they will need to watch it. For example, “Take 30 seconds to watch our short video.” When you do this, the potential customer will be confident about checking things out and decide if they are able to watch the video.
Another way to connect is through the timing that an SMS is sent. When the timing is perfect for the customer, then they will be more inclined to open and view your message to click your links. Make sure that you think about the timing before you send your texts. This means you will need to know a little about their hectic life and schedule so that you have an idea of when they have downtime and can then be more inclined to respond. You also need to be aware of family commitments that they might have in the evening. Be aware of any commute that they may have for work and also be aware of the time they leave work. This downtime will be a perfect opportunity to send text messages.
Knowing a little bit about your customer’s schedules will allow you to make great timings to lure in new customers when they have the time to browse.
In order to make a meaningful impact on your customer base, your messages should have a personal touch instead of being generic in nature. When you add personal touches, your customer will know that you have them in mind. You can also easily send a follow-up text.
This follow-up can easily be a “Thank you” message for making a purchase. You can then make a suggestion for other products that they may also enjoy that are similar to their last purchase. No matter how the personal touch is made, you will be able to make more customer connections and, thus, more traffic to your website.
Marketing will always be successful as long as you test your efforts. Your testing should last for as long as needed until you are absolutely sure that you are achieving the response you expect.
Utilizing SMS to connect with customers gives you an easy way to know how everything is going. You are also able to keep an eye on how many of your SMS texts are getting opened and read so that you know that your marketing is working.