Digital Marketing

What fonts to pick for your logo

We’re aware of how difficult it can be for you to create a brand identity by yourself and the dread of selecting among millions of types of fonts and colors and graphics. So, let’s begin!

A logo using the font of your choice can be created using Turbologo, the logo maker Turbologo.

Which font is it?

A font used in a logo is the type of lettering that is displayed on logos and, in the majority of cases, is used to convey its name to customers. company to its customers. If you are walking near a store, you will see a signboard, the text of it appears in a particular font. This is the font used for the logo.

The functions of a font

The purposes of a font can be very diverse yet they all come down to a single goal creating a sense of appealing impression to your customers and communicate details about your company.

The use of such letters is ideal to promote your company or product The font you use that is used in logos should be used.

The choice of fonts for a logo

You’re currently confronted with the task of choosing the best font for your business.

The ideal fonts for branding should:

  • Make your mark by being unique and memorable.
  • Be legible;
  • You can work on any platform;
  • Convey brand’s character.

Find out the font nature of each type of font

For those who aren’t a huge fan of typography, then you’re not aware of the types of fonts. But, this is the start of our journey along the brick-colored road towards the ideal font is.

Font categories are classifications that aid designers choose, mix and distinguish fonts.

Every category comes with its distinctive characteristic (sometimes called the psychology of fonts) Understanding these types is vital to identifying the appropriate fonts. They will help to narrow your search and establish the best connection for your business.

Here are six fundamental kinds of classification of fonts.

  • sans serif, antique;
  • sans serif, grotesque;
  • sans serif; grotesque; brusque;
  • handwritten;
  • lettering;
  • accented.

After you’ve chosen the style of your company After you’ve sorted through the various types of fonts you could look into other fonts to match your company.

There are a variety of styles in each type of font that alter the style of the fonts, and the way you mix fonts has a significant impact on the overall look.

Here’s a short guide to mix fonts:

Choose a bold serif head and a subheader that is sans serif in order to give the appearance of a friendly but reliable brand.

This type of contrast between the sans serif as well as sans serif designs creates a natural and balanced contrast.

Here are some instances of combinations that can be used:

  • Abril Fatface (header), Montserrat (subheader);
  • Rozha One (header), Raleway (subtitle);
  • Abril Fatface (header), Quicksand (subheader).

Choose any of these sans serif fonts to design an elegant, professional, corporate style

Try mixing a bolder version of a standard Sans Serif typeface with a standard version of the same font to give it the most professional and elegant look.

If you are unsure of your abilities mixing different fonts of the identical font is the best method. There is no way to go wrong in this case.

Here are some examples of pairs of Sans serif fonts

  • Economica Bold (header), Economica Regular (subheader);
  • Montserrat Regular (header), Montserrat Bold (subheader);
  • Source Sans Pro Bold (header) Source Sans Pro Regular (subheader).

Make use of small stylized serif fonts to create elegant style

According to the font psychology researcher Sarah Hindman, thinner, lighter fonts are more likely appear more expensive than large and rounded fonts.

If you’d like to make your logo to appear more elegant, go with lighter, thin fonts, like

  • Julius Sans One;
  • Playfair Display;
  • Poiret One;
  • Verdana.

Make use of the thick round sans serif fonts to create an attractive, youthful appearance.

They look fun and easy to use. Fonts like these are perfect for brands that cater to children.

A few examples of pair:

  • Quicksand Bold (header), Open Sans (subheader);
  • Fredoka One (header), Montserrat (subheader);
  • Quicksand Bold (header), Quicksand Regular (subheader).

Make use of a traditional serif font to give a trusty, confident feeling.

As we did when we merged our bold sans serif version of the font with an ordinary version of font, another way to mix fonts is to alter the font’s capitalization.

The fonts with Sans Serif serifs which work for traditional companies are:

  • EB Garamond;
  • Playfair Display;
  • Baskerville;
  • Wire One.

Make sure that your fonts for your brand have the three basic specifications

After selecting one or two fonts that are in line with your brand’s style, you’ll need to do some final checks prior to giving them the fonts to your supervisor.

  • Fonts that are brand-named must be adaptable

Since you’ll likely remain with these fonts for a long time to in the future, it’s important to ensure that your company’s fonts are compatible with any type of media (including printing, websites or mobile gadgets).

Be sure to are licensed for every application. Likewise, if you plan to utilize the fonts you have branded on your packaging designs for your products as well as on your website, in external presentations, or in static social media posts ensure that you have layouts for every application.

  • Fonts with a brand name should be available in a variety of weight choices

Different weights of fonts (i.e. regular, light as well as bold) are essential to create an effective order of text. It is essential to utilize different font weights to distinguish from headlines, subheadings body text, footnotes and quotations , both in printed and online media.

  • Fonts for brand names must be simple to read

The final thing is that fonts with branded names must be clear. They should be simple to read and comprehend for any type of text.

The font you choose for headlines shouldn’t be as clear like the font used in the text itself, however it must be simple to read on glance.


Once you’ve got the understanding of fonts for emblems, you’re prepared to begin your business and increase your customer base. We hope our guide will help you. Best of luck!


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